Representation and diversity of Ukrainian culture in contemporary media: impact, challenges and prospects

The article critically examines the essence of Ukrainian culture and its representation, as well as the diversity portrayed in contemporary media. The impact of the war on the depiction of Ukrainian culture in the media is meticulously characterized. Thematic headings and peculiarities about the presentation of cultural information in the media are rigorously considered, along with the dominant categories of culture that are prevalent. The portrayal of Ukrainian cuisine and memes within the media space is thoroughly described. Furthermore, the article addresses problematic issues concerning the representation of Ukrainian culture in the media and proposes potential strategies to address these challenges. Lastly, the prospects for further development of the cultural aspect in the media are identified based on the insights garnered from the research conducted on the media platform "Culture-2025." The study aims to elucidate the fundamental nature of the representation and diversity of Ukrainian culture in contemporary media, with a focus on its impact, challenges, and prospects. The object of investigation is Ukrainian culture as it is portrayed in the informational context of the media space. The research employed various scientific methods, including description, analysis and synthesis, comparison, generalization, and content analysis, to comprehensively explore the subject matter. The study aims to analyze the essence of Ukrainian culture and its portrayal in the media. It specifically focuses on the diversity, primary thematic headings, and prevalent categories that are disseminated within the media space. Moreover, the research addresses the impact of the war on the evolution of Ukrainian culture. Additionally, the work investigates the presentation of Ukrainian cuisine and memes as vehicles for conveying historical and cultural information, and as cultural trends that gained notable popularity in Ukraine's media space post-February 24, 2022.