The Influence of Artificial Intelligence on Business Value in Digital Strategy: A Comprehensive Literature Review

As the digital landscape continues to evolve rapidly, businesses are increasingly turning to artificial intelligence (AI) to shape their digital strategies. This paper presents a comprehensive literature review that investigates the multifaceted influence of AI on business value within the digital realm. Drawing on a wide range of academic research, industry reports, and case studies, this review explores the transformative impact of AI on decision making, personalization, cost reduction, revenue generation, and supply chain optimization. It also delves into the role of AI in risk management, customer insights, and competitive advantage, while emphasizing the ethical considerations and regulatory implications of AI integration. Additionally, this review highlights the importance of talent development and strategic partnerships in maximizing AI's potential for enhancing business value. By 12 synthesizing key findings and trends, this paper offers valuable insights for businesses seeking to navigate the complex landscape of AI in digital strategy, emphasizing the critical need for responsible AI practices and continuous innovation to drive sustainable business value.