ANALYSING THE PERFORMANCE OF A MANUFACTURING FIRM USING HIERARCHICAL APPROACH

There is a growing demand for manufacturers from within and outside the company to embrace stakeholder-satisfying production techniques. As a result, companies undertake a wide range of assessments as part of their strategic planning and performance monitoring processes. The Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis is used in strategic planning that helps businesses evaluate their current standing. In addition, through the Analytic Hierarchy Process (AHP), a pairwise comparison may be made between elements or criteria to prioritise them, making the SWOT analysis and multicriteria decision making method more effective. The purpose of the combined approach is to raise the effectiveness of strategic planning inside a business. This paper does a SWOT analysis of a small Kerala manufacturing company, outlining its strengths, weaknesses, opportunities, and threats. First, the company's strengths, weaknesses, opportunities, and threats (SWOT) are determined via an internal poll. Then, the AHP (analytic hierarchy process) compares alternatives by contrasting them head-to-head. The results of the company-wide poll of experts landed on seventeen distinct elements. With this information, the manufacturing firm can decide how best to boost its operations.