在现代条件下提高航空企业竞争力的最新方法和技术

OIga Karpun, Valeriya Yakovenko
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摘要

文章讨论了企业竞争力管理概念的实质,包括所有企业管理流程,如生产、产品销售、提供服务等。文章指出,考虑到现代条件下航空企业活动的最新趋势和特殊性,现有的关于竞争力管理科学方法的研究范围需要进行一些结构性调整和完善。我们提出了构建航空企业竞争力管理科学方法的独特视角,根据这一视角,所讨论的方法可根据对象、目标参数、科学方向、创新技术和组合对象进行分类。这种结构化的优势在于更好地了解现有方法的具体情况,并确定需要进一步研究的企业竞争力管理创新科学方法。对物流方法的关键方面和具体细节的研究受到了特别关注,这涉及到利益和责任的妥协与平衡、行动的一致性和协调性、局部服从整体、不仅从节约资源的角度,而且从产业链参与者的非理性行为所造成的损失大小的角度来衡量活动的结果。航空企业竞争力管理的物流方法在于实施供应链管理理念,旨在有效服务需求,为消费者创造额外价值,实现以客户为导向的竞争力管理方法。文章中指出了可以有效管理航空物流流程的物流方法的直接工具,如 ESG 技术、CALS 技术、敏捷方法、物联网、区块链、人工智能、机器人系统。文章指出了这些工具的优势及其应用领域。因此,使用各种方法和技术将使航空企业能够找到最佳解决方案,以提高其在现代条件下的竞争力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The latest approaches and technologies to increase the competitiveness of aviation enterprises in modern conditions
The article discusses the essence of the concept of enterprise competitiveness management, encompassing all enterprise management processes, such as production, sale of products, provision of services, and others. It has been identified that the spectrum of existing research on scientific approaches to competitiveness management requires some structuring and refinement, taking into account the latest trends and the specifics of the activities of aviation enterprises in modern conditions. A unique perspective on structuring scientific approaches to managing the competitiveness of aviation enterprises has been proposed, according to which the discussed approaches are categorized depending on the object, target parameters, scientific directions, innovative technologies, and combined objects. The advantage of such structuring lies in a better understanding of the specifics of existing approaches and the identification of innovative scientific approaches to enterprise competitiveness management that require further research. Special attention has been paid to the study of key aspects and specifics of the logistic approach, which involves finding a compromise and balance of interests and responsibilities, consistency and coordination of actions, subordination of partial to general, and measuring the results of activities not only from the perspective of resource savings but also the magnitude of losses caused by irrational actions of chain participants. The logistic approach to managing the competitiveness of aviation enterprises lies in the implementation of the supply chain management concept, aimed at effectively servicing demand and creating additional value for consumers, and realizes a customer-oriented approach to competitiveness management. Direct tools of the logistic approach that can be effective in managing aviation logistic processes have been identified in the article, such as ESG technologies, CALS technologies, Agile approach, IoT, Blockchain, Artificial Intelligence, robotic systems. The advantages of these tools and their application areas are indicated. Thus, the use of various approaches and technologies will enable aviation enterprises to find optimal solutions to enhance their competitiveness in modern conditions.
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