The Influence of Clothing Display Design on Consumer Purchasing Behavior

This paper discusses the influence of clothing display design on consumers' purchasing behavior. The results show that good display design can effectively attract consumers' attention, stimulate the desire to buy, and promote sales. Through reasonable spatial layout, color collocation, style arrangement and lighting design, an attractive shopping environment can be created, so that consumers can have a positive emotional response in the process of browsing, so as to make purchase decisions. In addition, personalized and thematic display methods can also meet consumers' needs for uniqueness and differentiation. Therefore, clothing brands should pay attention to the role of display design in sales, and improve consumers' shopping experience and brand loyalty through continuous optimization of display schemes.