基于波士顿矩阵的中药行业营销竞争分析

Frontiers in Business, Economics and Management Pub Date : 2024-02-03 DOI:10.54097/p81q8a78

Nianzhang Li, Yuchen Jiang, Mengran Zhang, Mingjie Zhu, Zheng Liu

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引用次数: 0

摘要

中医药作为中华民族的原创医学，在日新月异的时代发展中面临着新的挑战和机遇。本文以某知名中药企业为例，运用波士顿矩阵分析该中药企业的营销竞争情况，以期在新的市场环境下有更加抢眼的发展。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analysis of Marketing Competition in Traditional Chinese Medicine Industry Based on Boston Matrix

As the original medical science of the Chinese nation, traditional Chinese medicine is facing new challenges and opportunities in the development of the ever-changing times. This paper takes a well-known Chinese medicine company as an example, and uses the Boston matrix to analyze the marketing competition of the Chinese medicine company, in order to have a more eye-catching development in the new market environment.

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Frontiers in Business, Economics and Management

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