{"title":"影响大学生购买两轮摩托车决定的因素","authors":"Susmita Timilsina, Govinda Jnawali","doi":"10.55529/jecnam.42.19.32","DOIUrl":null,"url":null,"abstract":"The study focuses on the Generation’s Z student’s preference factor for purchase decision of two wheelers in Butwal sub -metropolitan studying in community and public colleges This paper focuses on the behavioral intentions of the z generations students for acceptance of new technological products, i.e (two-wheeler) and the factors considered to be vital for the purchase of two wheeler. The primary sample of 395 structure questionnaires was collected from Z youth (18-25). The Descriptive statistics and chi squared test through IBM SPSS 25 is adopted to find the empirical fit with the hypothesis framed. The chi square analysis was done to examine association between demographic variables and purchase decisions of two wheelers. The results of chi square analysis indicated that buyer’s marital status, occupation, religion, mode of payment, purpose of two wheeler purchase, number of family members and annual family income are significantly associated with purchase decision. The various categories of demographic characteristics analyzed in the study influence buyer two wheeler brand purchase decision. The results for the marketers of twowheeler focusing on the z generation. The finding suggest the manufacturer’s credibility, reliability, price of vehicle, band image, mileage, cost of maintenance, resale value and the facility conditions influences the purchase decision of the buying the two wheelers.","PeriodicalId":517163,"journal":{"name":"Feb-Mar 2024","volume":"118 ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Factors Affecting Two-Wheeler Purchase Decision among College Students\",\"authors\":\"Susmita Timilsina, Govinda Jnawali\",\"doi\":\"10.55529/jecnam.42.19.32\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The study focuses on the Generation’s Z student’s preference factor for purchase decision of two wheelers in Butwal sub -metropolitan studying in community and public colleges This paper focuses on the behavioral intentions of the z generations students for acceptance of new technological products, i.e (two-wheeler) and the factors considered to be vital for the purchase of two wheeler. The primary sample of 395 structure questionnaires was collected from Z youth (18-25). The Descriptive statistics and chi squared test through IBM SPSS 25 is adopted to find the empirical fit with the hypothesis framed. The chi square analysis was done to examine association between demographic variables and purchase decisions of two wheelers. The results of chi square analysis indicated that buyer’s marital status, occupation, religion, mode of payment, purpose of two wheeler purchase, number of family members and annual family income are significantly associated with purchase decision. The various categories of demographic characteristics analyzed in the study influence buyer two wheeler brand purchase decision. The results for the marketers of twowheeler focusing on the z generation. The finding suggest the manufacturer’s credibility, reliability, price of vehicle, band image, mileage, cost of maintenance, resale value and the facility conditions influences the purchase decision of the buying the two wheelers.\",\"PeriodicalId\":517163,\"journal\":{\"name\":\"Feb-Mar 2024\",\"volume\":\"118 \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-02-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Feb-Mar 2024\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.55529/jecnam.42.19.32\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Feb-Mar 2024","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.55529/jecnam.42.19.32","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究重点关注在布特瓦勒(Butwal)次大都市的社区和公立学院就读的 Z 世代学生在决定购买两轮车时的偏好因素 本论文重点关注 Z 世代学生接受新技术产品(即两轮车)的行为意向,以及购买两轮车的关键因素。本文从 Z 世代青年(18-25 岁)中收集了 395 份结构问卷作为主要样本。通过 IBM SPSS 25 进行了描述性统计和卡方检验,以发现经验与假设的契合度。对人口统计学变量与两轮车购买决策之间的关系进行了卡方分析。卡方分析结果表明,购买者的婚姻状况、职业、宗教信仰、付款方式、购买两轮车的目的、家庭成员数量和家庭年收入与购买决策有显著关联。本研究分析的各类人口特征都会影响购买者的两轮车品牌购买决策。研究结果适用于以 Z 世代为重点的两轮车营销人员。研究结果表明,制造商的信誉、可靠性、车辆价格、品牌形象、里程数、维护成本、转售价值和设施条件会影响两轮车购买者的购买决策。
Factors Affecting Two-Wheeler Purchase Decision among College Students
The study focuses on the Generation’s Z student’s preference factor for purchase decision of two wheelers in Butwal sub -metropolitan studying in community and public colleges This paper focuses on the behavioral intentions of the z generations students for acceptance of new technological products, i.e (two-wheeler) and the factors considered to be vital for the purchase of two wheeler. The primary sample of 395 structure questionnaires was collected from Z youth (18-25). The Descriptive statistics and chi squared test through IBM SPSS 25 is adopted to find the empirical fit with the hypothesis framed. The chi square analysis was done to examine association between demographic variables and purchase decisions of two wheelers. The results of chi square analysis indicated that buyer’s marital status, occupation, religion, mode of payment, purpose of two wheeler purchase, number of family members and annual family income are significantly associated with purchase decision. The various categories of demographic characteristics analyzed in the study influence buyer two wheeler brand purchase decision. The results for the marketers of twowheeler focusing on the z generation. The finding suggest the manufacturer’s credibility, reliability, price of vehicle, band image, mileage, cost of maintenance, resale value and the facility conditions influences the purchase decision of the buying the two wheelers.