基于相似性测量的社交网络用户分类方法

Thi Hoi, Nguyen
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摘要

随着社交网络的迅猛发展,用户加入了越来越多的社交网络,过着虚拟的生活。因此,他们在这些社交网络上创建了大量数据:他们的个人资料、兴趣和行为,如发帖、评论、点赞、加入群组或社区等。这些挑战的基本问题之一是根据用户的个人资料、兴趣和行为来估计这些社交网络上用户之间的相似性。本文提出了一个根据用户在社交网络上的行为来估计用户之间相似性的模型。所考虑的行为包括发布或分享条目、喜欢这些条目、评论和喜欢这些条目中的评论以及加入社交网络中的群组等活动。然后,利用从 Facebook 用户收集的数据集对该模型进行了评估。结果表明,该模型在大多数情况下都能正确估计用户之间的相似性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Method to Classify Users on Social Networks Based on Similarity Mesuring
With the express growth of social networks, users have joined more and more of these networks and live their lives virtually. Consequently, they create huge amounts of data on these social networks: their profile, interests, and behaviors such as posting, commenting, liking, joining groups or communities, etc. One of the basic issues in these challenges is the problem of estimating the similarity among users on these social networks based on their profile, interests, and behavior. This paper presents a model for estimating the similarity between users based ontheir behavior on social networks. The considered behaviors are activities including posting or sharing entries, liking these entries, commenting and liking the comments in these entries, and joining a group in the social networks. The model is then evaluated with a dataset collected from Facebook users. The results show that the model correctly estimates the similarity among users in the majority of cases.
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