Insights into Teaching Reading Skill Using Advertisement Media (A Case Study)

In the current professional and educational environment, students must enhance their language abilities to capitalize on career and academic opportunities. Although reading is a crucial skill for youngsters, many struggle to comprehend, understand, and assimilate the content. This study investigates an interactive supplementary tool that enhances reading proficiency and facilitates students' comprehension of the text. During the academic year 2022–2023, a cohort of 120 female students was surveyed over the course of two semesters. The data collection methods used in this study consisted of a questionnaire that examined students' perspectives on advertising materials utilized in reading skills classrooms, along with a semi-structured questionnaire administered at the end of each unit. The results of this study suggest that the usage of commercial advertising improved students' reading ability, making it a great resource for teaching language skills.