尼日利亚短剧制作人如何在 Facebook 上描述异装癖及其对公众看法的影响的实证调查

Amadi, Mercy Agbo, M. S. Uche, Fatima Ijeoma Emetumah
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引用次数: 0

摘要

本研究重点关注公众对 Facebook 上尼日利亚小品制作者异装癖的看法。本研究以四个研究目标为指导。根据研究的性质,研究设计采用了调查研究法,并以麦克卢汉(Marshal McLuhan)的 "技术决定论"(Technological Determinism Theory)作为研究的理论框架。数据收集工具是一份在线谷歌问卷,从 Facebook 上的三个喜剧小品制作小组中随机抽取 Facebook 用户进行在线问卷调查。根据山根太郎公式,从尼日利亚 46,061,400 名 Facebook 用户中选取了 400 名受访者作为样本量。然而,共收到 385 份回复;占 96.3%,其中男性占 36.9%,女性占 63.1%。研究结果表明,公众认为尼日利亚小品制作者在 Facebook 上的跨性别装扮很搞笑;研究还发现,社会认可是推动 Facebook 上跨性别装扮小品的主要因素,而 Facebook 上跨性别装扮小品的观看量并不会影响观众的线下着装意识和行为。根据研究结果,研究人员建议有必要对 Facebook 和其他社交媒体平台上的异装短剧进行公共启蒙,让公众意识到这些短剧基本上是为了娱乐和短剧制作者的社会认可。此外,短剧制作者还应在其内容/短剧中纳入挑战我们社会的问题,以及社会如何在娱乐的同时摆脱这些恶习。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
An Empirical Investigation into how Nigerian Skit Makers Portray Cross Dressing on Facebook and Its Impact on Public Perception
The study focused on public perception of the depiction of cross dressing among Nigeria skit makers on Facebook. The study was guided by four research objectives. Based on the nature of the study, survey research method was adopted as the research design and Marshal McLuhan’s Technological Determinism Theory was the theoretical framework for the study. The instrument for data collection was an online Google form questionnaire that was distributed to Facebook users online who were randomly selected from three comedy skit making group on Facebook. Taro Yamane’s formula was used for sample size selection of 400 Respondents from a population of 46,061,400 Facebook users in Nigeria. However, 385 responses were received; representing 96.3% out of whom 36.9% were males and 63.1% were females. Findings from the study showed that the public perceive cross dressing by Nigeria skit makers on Facebook as hilarious; also, social recognition was found to be the major factor that motivates cross dressing skits on Facebook and the viewership of cross dressed skits on Facebook does not influence the viewers’ offline sense of dressing and behaviour. Based on the findings of the study, the researchers recommended the need for public enlightenment about cross dressing skits on Facebook and other social media platforms, so that the public becomes aware that such skits are basically for entertainment and for social recognition by the skit makers. Also, skit makers should include in their contents/skits issues challenging our society and how the society can be free of these vices, even while being entertained.
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