内容曝光和信息质量对 Instagram @Tirta 医生健康生活方式的影响（对 Tirta 医生 Instagram 账户关注者的研究）

Indonesian Journal of Interdisciplinary Research in Science and Technology Pub Date : 2024-02-28 DOI:10.55927/marcopolo.v2i2.7972

Chairunada Haifa Salsabila, Ahmad Fatoni

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引用次数: 0

摘要

本研究要达到的目标是确定 Tirta 博士 Instagram 上的内容曝光率和信息质量对健康生活方式的影响（对 Tirta 博士 Instagram 账户的关注者进行研究）。蒂尔塔博士 Instagram 上的内容曝光和信息质量对健康生活方式的影响（对蒂尔塔博士 Instagram 账户关注者的研究）。本研究的研究对象是 Tirta 博士的关注者。本研究采用的理论是刺激有机体反应（S-O-R）理论。本研究采用非概率抽样技术进行定量研究，研究对象为 250 万 Tirta 博士的关注者，样本为使用 Slovin 公式计算得出的 400 名受访者。研究对象是蒂尔塔博士的 Instagram 追随者。研究结果表明，Dr.蒂尔塔博士 Instagram 上的内容曝光变量和信息质量变量对蒂尔塔博士粉丝的健康生活方式有影响。

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The Influence of Content Exposure and Information Quality on Instagram @dr. Tirta towards a Healthy Lifestyle (Study on Followers of dr. Tirta's Instagram Account)

The research objective to be achieved in this study is to determine the influence of content exposure and the quality of information on dr. Tirta’s Instagram towards a healthy lifestyle (study on followers of dr. Tirta's Instagram account). The research object taken in this research is the followers of dr. Tirta. The theory used in this research is the stimulus organism response (S-O-R) theory. The research was conducted using a quantitative approach using non-probability sampling techniques with a population of 2.5 million followers of dr. Tirta and a sample of 400 respondents obtained from calculation results using the Slovin formula. The subjects in this research were Instagram followers of dr. Tirta. The results of this research indicate that the content exposure variable and the information quality variable on dr. Tirta’s Instagram has an influence on the healthy lifestyle of dr. Tirta’s followers.

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Indonesian Journal of Interdisciplinary Research in Science and Technology

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