{"title":"南苏拉威西省望加锡市 Jalangkote Sultan 中小型企业在品牌意识发展方面的创新","authors":"Angelica Aurelia Chandra, Angelina Jocelyn Djunaidy, Achmad Asqar, Nico Lucky Wijaya, Raqi Rabbani Nugraha, Syahril Sidik, Elia Ardyan","doi":"10.37826/prapanca.v4i1.689","DOIUrl":null,"url":null,"abstract":"Penelitian ini mengatasi tantangan yang dihadapi oleh UMKM Jalangkote Sultan di Makassar. Penelitian berfokus pada peningkatan brand awareness melalui strategi inovatif. Program Social Impact Challenge (SIC), bekerja sama dengan PLUT Sulawesi Selatan, bertujuan memanfaatkan alat AI untuk mengoptimalkan pemanfaatan media sosial dan meningkatkan kesadaran merek. Proyek melibatkan identifikasi masalah, usulan solusi berbasis AI, dan pelatihan untuk meningkatkan kapabilitas UMKM. Diharapkan hasilnya termasuk peningkatan keterlibatan pasar dan kesadaran merek untuk Jalangkote Sultan. \nThis study addresses the challenges faced by Sultan's Jalangkote MSME in Makassar. The research focuses on enhancing brand awareness through innovative strategies. The Social Impact Challenge (SIC) program, in collaboration with PLUT South Sulawesi, aims to leverage AI tools to optimize social media utilization and elevate brand awareness. The project involves identifying issues, proposing AI-based solutions, and providing training to enhance UMKM capabilities. Anticipated outcomes include improved market engagement and brand awareness for Jalangkote Sultan.","PeriodicalId":372698,"journal":{"name":"Prapanca : Jurnal Abdimas","volume":"17 5","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Inovasi Pengembangan Brand Awareness terhadap UMKM Jalangkote Sultan di Kota Makassar Provinsi Sulawesi Selatan\",\"authors\":\"Angelica Aurelia Chandra, Angelina Jocelyn Djunaidy, Achmad Asqar, Nico Lucky Wijaya, Raqi Rabbani Nugraha, Syahril Sidik, Elia Ardyan\",\"doi\":\"10.37826/prapanca.v4i1.689\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Penelitian ini mengatasi tantangan yang dihadapi oleh UMKM Jalangkote Sultan di Makassar. Penelitian berfokus pada peningkatan brand awareness melalui strategi inovatif. Program Social Impact Challenge (SIC), bekerja sama dengan PLUT Sulawesi Selatan, bertujuan memanfaatkan alat AI untuk mengoptimalkan pemanfaatan media sosial dan meningkatkan kesadaran merek. Proyek melibatkan identifikasi masalah, usulan solusi berbasis AI, dan pelatihan untuk meningkatkan kapabilitas UMKM. Diharapkan hasilnya termasuk peningkatan keterlibatan pasar dan kesadaran merek untuk Jalangkote Sultan. \\nThis study addresses the challenges faced by Sultan's Jalangkote MSME in Makassar. The research focuses on enhancing brand awareness through innovative strategies. The Social Impact Challenge (SIC) program, in collaboration with PLUT South Sulawesi, aims to leverage AI tools to optimize social media utilization and elevate brand awareness. The project involves identifying issues, proposing AI-based solutions, and providing training to enhance UMKM capabilities. Anticipated outcomes include improved market engagement and brand awareness for Jalangkote Sultan.\",\"PeriodicalId\":372698,\"journal\":{\"name\":\"Prapanca : Jurnal Abdimas\",\"volume\":\"17 5\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-02-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Prapanca : Jurnal Abdimas\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37826/prapanca.v4i1.689\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Prapanca : Jurnal Abdimas","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37826/prapanca.v4i1.689","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究探讨了望加锡 Jalangkote Sultan 中小型企业面临的挑战。研究重点是通过创新战略提高品牌知名度。社会影响挑战 (SIC) 计划与南苏拉威西 PLUT 合作，旨在利用人工智能工具优化社交媒体的使用并提高品牌知名度。该项目包括发现问题、提出基于人工智能的解决方案，以及开展培训以提高中小微企业的能力。预期成果包括提高 Jalangkote Sultan 的市场参与度和品牌知名度。本研究探讨了位于望加锡的苏丹 Jalangkote 中小微企业所面临的挑战。研究重点是通过创新战略提高品牌知名度。社会影响挑战 (SIC) 计划与南苏拉威西 PLUT 合作，旨在利用人工智能工具优化社交媒体的使用，提高品牌知名度。该项目包括发现问题，提出基于人工智能的解决方案，并提供培训以提高中小微企业的能力。预期成果包括提高 Jalangkote Sultan 的市场参与度和品牌知名度。
Inovasi Pengembangan Brand Awareness terhadap UMKM Jalangkote Sultan di Kota Makassar Provinsi Sulawesi Selatan
Penelitian ini mengatasi tantangan yang dihadapi oleh UMKM Jalangkote Sultan di Makassar. Penelitian berfokus pada peningkatan brand awareness melalui strategi inovatif. Program Social Impact Challenge (SIC), bekerja sama dengan PLUT Sulawesi Selatan, bertujuan memanfaatkan alat AI untuk mengoptimalkan pemanfaatan media sosial dan meningkatkan kesadaran merek. Proyek melibatkan identifikasi masalah, usulan solusi berbasis AI, dan pelatihan untuk meningkatkan kapabilitas UMKM. Diharapkan hasilnya termasuk peningkatan keterlibatan pasar dan kesadaran merek untuk Jalangkote Sultan.
This study addresses the challenges faced by Sultan's Jalangkote MSME in Makassar. The research focuses on enhancing brand awareness through innovative strategies. The Social Impact Challenge (SIC) program, in collaboration with PLUT South Sulawesi, aims to leverage AI tools to optimize social media utilization and elevate brand awareness. The project involves identifying issues, proposing AI-based solutions, and providing training to enhance UMKM capabilities. Anticipated outcomes include improved market engagement and brand awareness for Jalangkote Sultan.
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