美国小企业在 COVID-19 大流行条件下的数字化转型

N. Petrovskaya, S. S. Kiseleva
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引用次数: 0

摘要

本研究的目的是在 COVID-19 大流行的背景下考察美国小型企业的数字化转型。研究主题是大流行病对美国小型企业数字化的影响。冠状病毒对小企业领域产生了巨大影响,影响了这些企业的行业分布、就业比例、小企业主的社会人口特征,并加速了数字化进程,以适应新的条件并克服经济危机。根据假设,冠状病毒大流行对服务市场的影响大于对商品市场的影响。作者调查了疫情导致小型企业发生了哪些变化,以及应用了哪些数字技术来适应新的条件。COVID-19 大流行触发了早先已经开始的数字化进程,使小型企业部门的数字化转型从平均 30% 增加到 55%。86%的美国小企业主认为,是技术的应用帮助他们在大流行病中幸存下来。根据研究结果,作者得出结论,制造业企业比服务业企业更频繁地开始使用数字平台。因此,提出的假设没有得到证实。COVID-19 大流行严重影响了世界各地的小型企业。美国的经验可以帮助我们了解企业采用了哪些战略和技术来适应新环境并保留业务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Small business digital transformation in the USA in the conditions of COVID-19 pandemic
The purpose of the study is to examine small businesses digital transformation in the US in the context of the COVID-19 pandemic. The subject of the study is the pandemic impact on small businesses digitalization in the US. The coronavirus had a huge impact on the small business sphere, influenced the distribution of these businesses by industry, their employment ratio, the socio-demographic characteristics of small business owners, and accelerated digitalization in order to adapt to new conditions and overcome the economic crisis. It was hypothesized that the coronavirus pandemic had a greater impact on the services market than on the goods market. The authors investigate what changes occurred in small businesses as the pandemic result and what digital technologies were applied to adapt to the new conditions. The COVID-19 pandemic triggered the digitalization that had already begun earlier, increasing digital transformation in the small business sector from an average of 30 to 55 %. According to 86 % of U.S. small business owners, it was the use of technology that helped them survive the pandemic. As the study result, the authors concluded that manufacturing companies have started using digital platforms more frequently than businesses related to their services. Hence, the hypothesis put forward is not confirmed. The COVID-19 pandemic has severely impacted small businesses around the world. The American experience can help to understand what strategies and technologies were used to adapt to the new environment and retain business.
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