通过战略导向和服务化优化印度尼西亚制造业企业绩效

Q1 Social Sciences
Wenny Candra Mandagie, Robert Kristaung, Junaid Ali Saeed Rana
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引用次数: 0

摘要

本研究旨在调查影响印尼国内制造企业服务化和企业绩效的因素,重点关注汽车、电子、纺织和食品加工等出口型实体。战略导向--市场、技术、服务和学习--被视为在动态商业环境中指导企业战略决策的关键维度。我们对代表印度尼西亚制造业不同领域的 100 家公司进行了全面调查。这些公司的地位各不相同,包括合资公司(12%)、跨国公司(2%)和本国公司(86%)。通过有目的的抽样策略,确保了不同类型公司的代表性,以捕捉行业内的广泛视角。定量方法包括调查不同组织层级的管理人员,包括高层管理人员、中层管理人员和一线主管。通过征求不同管理层次的意见,了解战略导向及其对公司业绩的影响。数据分析采用了验证、MS Excel 中的描述性统计和 Smart PLS 的推断性统计,得出了重要的见解。市场导向、服务导向和学习导向成为基础服务和高级服务的影响因素(p < 0.05),而技术导向缺乏统计意义。值得注意的是,市场导向对高级服务有重大影响(p < 0.05)。此外,研究结果还强调,在基本服务和高级服务中,服务提供对企业绩效都有重大影响(p <0.05)。研究强调了战略导向(包括技术采用、市场定位、服务提供和组织学习)在推动印尼制造业服务化和提高企业绩效方面的关键作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Optimizing manufacturing firm performance in Indonesia through strategic orientation and servitization
This study aims to investigate factors influencing servitization and firm performance within Indonesian national manufacturing companies, focusing on export-oriented entities such as automotive, electronics, textile, and food processing industries. Strategic orientations – market, technology, service, and learning – are investigated as key dimensions guiding firms’ strategic decisions amidst dynamic business environments. A comprehensive survey involving 100 companies representing a diverse spectrum of the Indonesian manufacturing sector is conducted. These companies encompass a range of statuses, including joint ventures (12%), multinational companies (2%), and national companies (86%). Through a purposive sampling strategy, representation across different company types is ensured to capture the breadth of perspectives within the industry. The quantitative approach involves surveying managers across various organizational levels, including top-level executives, middle managers, and front-line supervisors. Input from different managerial tiers is solicited to understand strategic orientations and their impact on firm performance. Data analysis, employing validation, descriptive statistics in MS Excel, and inferential statistics using Smart PLS yields significant insights. Market, service, and learning orientations emerge as influential factors in both basic and advanced services (p < 0.05), while technology orientation lacks statistical significance. Notably, market orientation significantly impacts advanced services (p < 0.05). Furthermore, the findings underscore the significant influence of service provision on firm performance across both basic and advanced services (p < 0.05). The critical role of strategic orientations, encompassing technology adoption, market positioning, service delivery, and organizational learning, in driving servitization and enhancing firm performance in Indonesian manufacturing is emphasized.
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来源期刊
CiteScore
2.90
自引率
0.00%
发文量
152
审稿时长
11 weeks
期刊介绍: The purpose of the journal is coverage of different aspects of management and governance, such as international organizations and communities’ management, state and regional governance, company’s management, etc. The key aspects of planning, organization, motivation and control in various areas and in different countries are subject of the journal''s scope. The journal publishes articles, which are focused on existing and new methods, techniques and approaches in the field of management. It publishes contemporary and innovative researches, including theoretical and empirical research papers.
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