Gender Differences in Risk Preferences and Insurance Choices

Purpose: The general purpose of the study was to examine gender differences in risk preferences and insurance choices. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to gender differences in risk preferences and insurance choices. The study provided valuable insights into the complex dynamics shaping individuals' attitudes towards risk and insurance decisions. Through comprehensive analysis, it confirmed significant gender disparities in risk preferences, with men generally exhibiting higher levels of risk tolerance compared to women. Additionally, it revealed that women demonstrated a greater propensity to purchase insurance coverage, contrary to traditional stereotypes. The study emphasized the importance of considering intersectionality in understanding gender disparities in insurance access and highlighted the role of behavioral economics in influencing decision-making processes. Overall, the findings underscored the need for targeted interventions and policy initiatives to address gender-based disparities in insurance access and promote financial well-being across diverse populations. Unique Contribution to Theory, Practice and Policy: Social Role theory, Behavioural Economics and Feminist theory may be used to anchor future studies on risk preferences and insurance choices. The study made several recommendations to address gender disparities in risk management and insurance access. It suggested the development of targeted financial education programs, gender-sensitive insurance products, and regulatory measures to promote gender equality in insurance coverage. Additionally, the study emphasized the importance of fostering diversity and inclusion within the insurance industry and continuing research to monitor progress over time. By implementing these recommendations, stakeholders aimed to create more inclusive and equitable insurance markets, enhancing financial security and well-being for all individuals. Keywords: Gender Differences, Risk Preferences, Insurance Choices, Financial Education, Gender-Sensitive, Regulatory Measures, Diversity, Inclusion, Equity