消费的社会能见度是推动穆斯林游客自我表达和旅游意向的一种现象

Q1 Social Sciences

Geojournal of Tourism and Geosites Pub Date : 2024-03-29 DOI:10.30892/gtg.52109-1186

Yusuf Bi̇lgi̇n

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引用次数: 0

摘要

本研究旨在以自我表达为中介变量，实证预测消费和口碑传播（e-WOM）的社会能见度与旅游意向之间的关系。研究对在 Facebook 和 Instagram 上关注清真预订在线旅行社的 483 名游客的调查数据进行了结构方程建模 SEM 分析。结果显示，穆斯林游客消费的社会能见度对自我表达（精神和社会）、电子口碑和旅游意向产生了积极影响。这项研究能够促进社交媒体如何在穆斯林游客中更好地推广旅游目的地。

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SOCIAL VISIBILITY OF CONSUMPTION AS A PHENOMENON DRIVING THE SELF-EXPRESSION AND TRAVEL INTENTION OF MUSLIM TOURISTS

This study aims to empirically predict the relationship between social visibility of consumption and word-of-mouth communication (e-WOM) and travel intention, with self-expression as the mediator variable. Survey data obtained from 483 tourists who follow the Halal Booking online travel agency on Facebook and Instagram was analyzed Structural Equation Modeling SEM. Results revealed that the social visibility of consumption among Muslim tourists positively affected selfexpression (spiritual and social), e-WOM and travel intention. This research was able to promote ways on how social media can best promote travel destinations among Muslim travelers.

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.