科技公司的个性化：考察瑞士新闻媒体中的个性化新闻以及谷歌、Facebook 和苹果的媒体声誉

IF 2.7 2区文学 Q1 COMMUNICATION

Journalism Pub Date : 2024-03-25 DOI:10.1177/14648849241243044

Sarah Marschlich, Mark Eisenegger

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引用次数: 0

摘要

谷歌、Facebook 和苹果等科技公司因其知名度和丑闻日益成为公众媒体关注的焦点，并受到公众的监督。新闻媒体往往以公司首席执行官和创始人为代表进行报道，使复杂的公司相关信息变得通俗易懂，从而赢得更多的公众关注。新闻媒体的个性化趋势使一些企业领导人成为名人，并与科技公司的媒体声誉（即新闻媒体对科技公司的评价）有关。然而，有关企业新闻中个性化的研究并不多见，而且相互矛盾，个性化是否以及如何与大科技公司的媒体声誉相关联尚不清楚。本研究通过关注不同的个性化类型，探讨个性化与新闻中对科技公司的评价之间的关系。通过对瑞士新闻机构的媒体文章（N = 5234）进行定量内容分析，发现有关科技公司的新闻经常被个性化，与非个性化新闻相比，个性化新闻更负面，更经常与科技公司的社会方面有关。我们的研究表明，在有关科技公司的新闻中，个性化是一种新闻风格，但在负面报道中最为常见，其中对科技公司在社会中的作用进行了批判性评估。

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Personalization of tech corporations: Examining personalized news and the media reputation of Google, Facebook, and Apple in Swiss news media

Tech corporations, such as Google, Facebook, and Apple, have increasingly become the focus of public media attention and are subject to public scrutiny due to their prominence and scandals. Often, the news media reports on the corporations’ chief executive officers and founders as representatives of the corporations to make complex company-related information comprehensible and gain more public attention. The personalization trend in the news media has turned some corporate leaders into celebrities and is linked to tech companies’ media reputations, that is, the evaluations of tech companies in the news media. However, research on personalization in corporate news is rare and conflicting, and whether and how personalization is linked to the media reputations of Big Tech corporations is not yet clear. By focusing on different personalization types, this study investigates the relationship between personalization and the evaluation of tech companies in the news. A quantitative content analysis of media articles ( N = 5234) in Swiss news outlets revealed that the news on tech companies is frequently personalized, and personalized news is more negative and more often related to the social aspects of tech corporations than non-personalized news. Our study indicates that personalization is used as a journalistic style in the news about tech corporations but is most common in negative reporting in which the role of tech corporations in society is critically assessed.

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来源期刊

Journalism COMMUNICATION-

CiteScore

7.90

自引率

10.30%

发文量

123

期刊介绍： Journalism is a major international, peer-reviewed journal that provides a dedicated forum for articles from the growing community of academic researchers and critical practitioners with an interest in journalism. The journal is interdisciplinary and publishes both theoretical and empirical work and contributes to the social, economic, political, cultural and practical understanding of journalism. It includes contributions on current developments and historical changes within journalism.