Justifying the paradoxes of modernity: On the emergence of contemporary cynical discourses

Late modern existence is built around ambivalences: subjects experience the structural paradoxes of global capitalism or information society as social suffering; yet they follow behaviour patterns reinforcing the unsustainable trajectories. The article explores the discourses justifying such structural paradoxes, while normalizing the related suffering. First, the pragmatic theory of justification (Boltanski, Thévenot) is reinterpreted from a modernization theoretical perspective: a distinction is drawn between traditional, classic and late modern ‘tests’, ‘critique’ and ‘cités’. In the second and third sections, the gradual emptying of critique is analysed: as disillusionment reaches the sphere of subjective experiences, not even personal suffering can ground critique any more (Berlant), thus the impossibility of critique is demonstrated in a cynical manner (Sloterdijk). In the fourth section, the various cynical modalities of justification fitting the ambivalent contemporary existence are overviewed. Finally, a way out from the naturalized, quotidian cynicism is sketched: by turning cynicism’s logic against itself, the dialectics of justification can move forward.