COMPARATIVE ANALYSIS OF YANDEX.METRICS AND GOOGLE ANALYTICS AS POLICY TOOLS FOR MANAGING URBAN DIGITAL INFRASTRUCTURE

This article is a review of the electronic tools Yandex.Metrica and Google Analytics for potential possible use in urban digital infrastructure facilities. A comparative analysis of the data from two tools in search of an optimal choice was chosen as the research method. The work consists of an introduction, which provides a brief description of the abovementioned electronic platforms, the main part and a conclusion, which presents a likely partial confirmation of the hypothesis. The article may be useful for students, postgraduates and research teachers in the fields of political science, information technology and economic sciences, as well as be of interest to specialists in promoting products to the market and lobbying interests within the framework of government contracts.