Наталья Карпович, Екатерина Макуценя, Natallia Karpovich, E. Makutsenia
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Prospects for realizing the export potential of the Belarusian dairy industry on the Chinese market
A developed structural and logical scheme for determining the optimal model for an exporter’s entry into foreign markets, based on the “product-country” principle, is presented. The scheme consists of two key blocks for choosing a promising product item and a potential trading partner. A methodological approach to the step-by-step formation of a concept for promoting domestic products to priority markets is substantiated. Directions for improving the export of domestic agri-food products to the Chinese market have been identified using the example of dairy products.
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