通过 SWOT 分析和商业模式画布增强烹饪微型企业的竞争力

Ardiansyah Ardiansyah
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摘要

本研究的目的是分析新塘市的烹饪业经营状况,并提出新的经营策略建议,以提高烹饪业的竞争力。本研究采用的方法是混合法,即结合对众多受访者进行定量调查,以获取 SWOT 输入数据和商业模式,同时对若干关键信息提供者进行深入的定性访谈,以深化调查结果。研究采用目的性抽样技术,样本为 150 个烹饪微型企业行为者。使用 "画布 "商业模式的研究结果表明,烹饪微型企业拥有广泛的客户群。与消费者的关系直接而良好。价值主张是通过优先考虑产品质量来提高业绩。主要活动是直接销售产品。与新塘市的多个政府和私营机构开展合作。使用的成本、固定成本和可变成本以及直接和在线产品销售的唯一收入。用于评估内部和外部因素的 SWOT 分析得出了各自的外部和内部因素得分,其中内部优势因素得分为 1.65,内部劣势因素得分为 1.01,外部机会因素得分为 1.50,外部威胁因素得分为 1.05。从图中可以看出,新塘市的烹饪微观经营战略处于第一象限,即支持进取型战略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strengthening Culinary Micro-Enterprises Competitiveness Through SWOT Analysis and Business Model Canvas
The research objective is to analyze the culinary business situation in the city of Sintang and recommend new business strategies to increase the competitiveness of the culinary business. The method in this research is a mix method, namely combining a quantitative survey with many respondents to obtain SWOT input data and business models, with in-depth qualitative interviews with several key informants to deepen the survey results. The sample in the research was 150 culinary micro business actors using a purposive sampling technique. The results of research using the canvas business model are that culinary micro businesses have broad customer segments. Relations with consumers are direct and good. The value proposition is carried out by prioritizing product quality to improve performance. The main activity is marketing its products directly. Collaboration is carried out with several government and private offices in the city of Sintang. Costs used, fixed costs and variable costs and sole income from direct and online product sales. The SWOT analysis used to assess internal and external factors produces respective external and internal factor scores, where the internal strength factor scores 1.65, the internal weakness factor scores 1.01, the external opportunity factor scores 1.50, and the external threat factor scores 1.05. Based on the diagram, the culinary micro business strategy in Sintang city is in quadrant one, which means it supports aggressive strategies.
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