非科技个人品牌中的创新修辞：利用科技流行语作为政治信息传递策略

IF 1.4 3区社会学 Q2 POLITICAL SCIENCE

Political Studies Review Pub Date : 2024-03-08 DOI:10.1177/14789299241234611

Itzhak Mashiah

{"title":"非科技个人品牌中的创新修辞：利用科技流行语作为政治信息传递策略","authors":"Itzhak Mashiah","doi":"10.1177/14789299241234611","DOIUrl":null,"url":null,"abstract":"The use of innovation rhetoric by non-tech individuals reinforces their personal branding. Studying four non-tech political personalities, this study provides evidence of how and why non-tech politicians are trying to present themselves as tech-savvy. As the article describes, innovation buzzwords, stories, narratives, and metaphors add value to any non-tech brand, enhancing promotional presence and marketing effectiveness. It is apparent from the findings that innovation rhetoric has the aim of creating a positive public image, which contributes to the public perception of an individual.","PeriodicalId":46813,"journal":{"name":"Political Studies Review","volume":null,"pages":null},"PeriodicalIF":1.4000,"publicationDate":"2024-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging\",\"authors\":\"Itzhak Mashiah\",\"doi\":\"10.1177/14789299241234611\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The use of innovation rhetoric by non-tech individuals reinforces their personal branding. Studying four non-tech political personalities, this study provides evidence of how and why non-tech politicians are trying to present themselves as tech-savvy. As the article describes, innovation buzzwords, stories, narratives, and metaphors add value to any non-tech brand, enhancing promotional presence and marketing effectiveness. It is apparent from the findings that innovation rhetoric has the aim of creating a positive public image, which contributes to the public perception of an individual.\",\"PeriodicalId\":46813,\"journal\":{\"name\":\"Political Studies Review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.4000,\"publicationDate\":\"2024-03-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Political Studies Review\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1177/14789299241234611\",\"RegionNum\":3,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"POLITICAL SCIENCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Political Studies Review","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/14789299241234611","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"POLITICAL SCIENCE","Score":null,"Total":0}

引用次数: 0

摘要

非科技界人士使用创新修辞强化了他们的个人品牌。本研究通过对四位非科技界政治人物的研究，证明了非科技界政治人物如何以及为何要努力将自己塑造成科技精英。正如文章所述，创新流行语、故事、叙述和隐喻为任何非科技品牌增加了价值，增强了宣传效果和营销效果。从研究结果中可以明显看出，创新修辞的目的是创造积极的公众形象，从而提升公众对个人的看法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging

The use of innovation rhetoric by non-tech individuals reinforces their personal branding. Studying four non-tech political personalities, this study provides evidence of how and why non-tech politicians are trying to present themselves as tech-savvy. As the article describes, innovation buzzwords, stories, narratives, and metaphors add value to any non-tech brand, enhancing promotional presence and marketing effectiveness. It is apparent from the findings that innovation rhetoric has the aim of creating a positive public image, which contributes to the public perception of an individual.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Political Studies Review POLITICAL SCIENCE-

CiteScore

4.60

自引率

10.50%

发文量

期刊介绍： Political Studies Review provides unrivalled review coverage of new books and literature on political science and international relations and does so in a timely and comprehensive way. In addition to providing a comprehensive range of reviews of books in politics, PSR is a forum for a range of approaches to reviews and debate in the discipline. PSR both commissions original review essays and strongly encourages submission of review articles, review symposia, longer reviews of books and debates relating to theories and methods in the study of politics. The editors are particularly keen to develop new and exciting approaches to reviewing the discipline and would be happy to consider a range of ideas and suggestions.