健康专家在社交媒体上的角色、影响和责任。与未来医护人员的焦点小组研究

Martin Engebretsen
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引用次数: 0

摘要

人们越来越多地通过社交媒体平台获取信息和寻求健康方面的建议。因此,越来越多的合格医疗保健专业人员将社交媒体作为公共卫生传播的渠道。在 YouTube 和 Instagram 等平台上,卫生工作者可以接触到广泛而感兴趣的受众,同时应用强大的工具进行展示和互动。然而,当医生和心理学家成为健康影响者时,这些平台也意味着某些挑战和困境。他们代表谁?期望什么样的交流风格?他们对其追随者负有什么责任?本研究采用定性方法,为这一领域的研究做出了贡献。本研究以三次焦点小组访谈为基础,访谈对象是挪威各大学与健康相关专业的学生。本文提出了以下问题未来的医疗保健工作者如何看待热门医疗保健专家在社交媒体上的做法,以及与这些做法相关的优势和困境?
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The role, impact, and responsibilities of health experts on social media. A focus group study with future healthcare workers
People are increasingly turning to social media platforms to acquire information and seek advice on health matters. Consequently, a growing number of qualified healthcare professionals are using social media as channels for public health communication. On platforms such as YouTube and Instagram, health workers can reach a wide and interested audience while applying powerful tools for presentation and interaction. However, such platforms also represent certain challenges and dilemmas when doctors and psychologists become health influencers. Who do they represent? What style of communication is expected? And what responsibilities do they have toward their followers? The present study contributes to the field of investigation by employing qualitative methods. It is based on three focus group interviews conducted with students enrolled in health-related study programmes at Norwegian universities. The paper asks: How do future healthcare workers perceive the social media practices of popular healthcare experts regarding the advantages and dilemmas associated with such practices?
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