A SCALE UP FOR LOCAL PRODUCT THROUGH SACRIFICING THE HIGH-QUALITY BY TECHNO-PRENEURSHIP: CASE STUDY SADE VILLAGE, LOMBOK ISLAND

Purpose: This research paper aims to develop a vision statement for breakthrough innovations in the notation and recording industry, enhancing revenue generation and profitability, addressing customer needs, aligning local business teams, and stimulating economic growth.   Methods: This research paper uses a combination of qualitative research and stra-tegic business development methods to develop a vision statement and strategies for the notation and recording industry. It focuses on understanding stakeholders' needs, identifying innovation opportunities, and implementing strategies in real-world settings to drive sustainable growth.   Results and Conclusion: The research reveals that a vision statement and stra-tegic business development initiatives have significantly increased revenue and profitability in the notation and recording industry. These strategies have fos-tered confidence in regulatory compliance, customer satisfaction, and business team alignment. They have also facilitated economic growth and community empowerment, particularly in regions like Lombok Island.   Research implications: The research emphasizes the importance of continuous innovation, regulatory compliance, customer-centricity, community engagement, strategic alignment, and continuous adaptation in the notation and recording in-dustry. These factors help businesses stay competitive, maintain trust, and contrib-ute to sustainable growth. By fostering a culture of collaboration and continuous monitoring, businesses can enhance their performance and drive sustainable devel-opment.   Originality/value: This research presents a comprehensive approach to developing a vision statement and implementing strategic initiatives in the notation and re-cording industry. It emphasizes innovation, simplicity, and speed, integrates quali-tative research with business strategy, emphasizes responsible practices, strategic alignment, and relevance to emerging markets. The research provides insights to help practitioners navigate complex challenges and unlock new opportunities.