CROSS BORDER COMMUNITY EMPOWERMENT THROUGH SELLING PRICE LITERACY: EVIDENCE FROM INDONESIA–TIMOR LESTE CROSS BORDERS

Purpose: This study aims to carry out an empowerment cross.border community to increase the understanding and ability of border economic actors to determine appropriate and competitive selling prices based on the costs incurred.   Theoretical Framework: The empowerment, training, and financial literacy theory are adapted in this article to explain cross-border residents' economic transactions.   Design/Methodology/Approaches: The method used in this study is a combination of qualitative and quantitative, which compiles and analyzes dan combines both qualitative and quantitative information.   Finding: The results of the activity show that participants' understanding and skills increased after carrying out this activity, in which they appropriately determined the selling price by first calculating the production costs.   Research Practical & Social Implication: In this study, the cross-border community realizes the benefits of financial knowledge to enhance business development and sustainability for their well-being.   Originality/Value: The findings of the research can potentially contribute to the development of business environments and policies to facilitate and enhance cross-border trade potential.