拉丁美洲国家在客户对酒店服务期望方面的相似性

Q3 Economics, Econometrics and Finance
Mara Franco, Raquel Meneses, R. Castanho
{"title":"拉丁美洲国家在客户对酒店服务期望方面的相似性","authors":"Mara Franco, Raquel Meneses, R. Castanho","doi":"10.37394/23207.2024.21.66","DOIUrl":null,"url":null,"abstract":"This research delves into the alignment of service dimensions with customer expectations in Latin countries, exploring the presence of homogeneity within this diverse group. Utilizing unidirectional ANOVA for individual service dimensions, comparisons were made between the means of the Latin cluster, the Latin European cluster, and the Latin American cluster to evaluate the uniformity of country averages. The results revealthat Latin countries do not form a homogeneous group concerning service dimensions; at least one country demonstrates distinct expectations, indicating varying customer preferences. Additionally, disparities were identified between the Latin-European cluster and the Latin American cluster. This challenges the reliance of Latin companies on cultural and historical proximity for internationalization, as customer expectations for the same service vary. Managers are urged to conduct country-specific analyses and tailor marketing strategies and service offerings to each Latin country. The cross-cultural research spans ten largely unexplored Latin countries, where the absence of consensus among authors in cultural dimension clustering underscores an incongruity in labeling Latin customers as equals with identical service expectations.","PeriodicalId":39427,"journal":{"name":"WSEAS Transactions on Business and Economics","volume":"8 3","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Similarities of the Latin Countries in Relation to Customer Expectations about Service Dimensions of the Hotel Service\",\"authors\":\"Mara Franco, Raquel Meneses, R. Castanho\",\"doi\":\"10.37394/23207.2024.21.66\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research delves into the alignment of service dimensions with customer expectations in Latin countries, exploring the presence of homogeneity within this diverse group. Utilizing unidirectional ANOVA for individual service dimensions, comparisons were made between the means of the Latin cluster, the Latin European cluster, and the Latin American cluster to evaluate the uniformity of country averages. The results revealthat Latin countries do not form a homogeneous group concerning service dimensions; at least one country demonstrates distinct expectations, indicating varying customer preferences. Additionally, disparities were identified between the Latin-European cluster and the Latin American cluster. This challenges the reliance of Latin companies on cultural and historical proximity for internationalization, as customer expectations for the same service vary. Managers are urged to conduct country-specific analyses and tailor marketing strategies and service offerings to each Latin country. The cross-cultural research spans ten largely unexplored Latin countries, where the absence of consensus among authors in cultural dimension clustering underscores an incongruity in labeling Latin customers as equals with identical service expectations.\",\"PeriodicalId\":39427,\"journal\":{\"name\":\"WSEAS Transactions on Business and Economics\",\"volume\":\"8 3\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-03-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"WSEAS Transactions on Business and Economics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37394/23207.2024.21.66\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Economics, Econometrics and Finance\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"WSEAS Transactions on Business and Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37394/23207.2024.21.66","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Economics, Econometrics and Finance","Score":null,"Total":0}
引用次数: 0

摘要

本研究深入探讨了拉丁美洲国家服务维度与客户期望的一致性,探讨了这一多样化群体中是否存在同质性。通过对单个服务维度进行单向方差分析,比较了拉丁国家组、欧洲拉丁国家组和美洲拉丁国家组的平均值,以评估各国平均值的一致性。结果表明,在服务维度方面,拉丁国家并没有形成一个同质群体;至少有一个国家表现出不同的期望,这表明客户的偏好各不相同。此外,拉欧国家组与拉美国家组之间也存在差异。这对拉丁企业依赖文化和历史上的接近性来实现国际化的做法提出了挑战,因为客户对相同服务的期望各不相同。我们敦促管理者进行国别分析,并针对每个拉美国家的具体情况制定营销战略和提供服务。跨文化研究横跨十个基本未开发的拉丁国家,在这些国家,作者们在文化维度聚类方面缺乏共识,这凸显了将拉丁客户视为具有相同服务期望的平等客户的不一致性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Similarities of the Latin Countries in Relation to Customer Expectations about Service Dimensions of the Hotel Service
This research delves into the alignment of service dimensions with customer expectations in Latin countries, exploring the presence of homogeneity within this diverse group. Utilizing unidirectional ANOVA for individual service dimensions, comparisons were made between the means of the Latin cluster, the Latin European cluster, and the Latin American cluster to evaluate the uniformity of country averages. The results revealthat Latin countries do not form a homogeneous group concerning service dimensions; at least one country demonstrates distinct expectations, indicating varying customer preferences. Additionally, disparities were identified between the Latin-European cluster and the Latin American cluster. This challenges the reliance of Latin companies on cultural and historical proximity for internationalization, as customer expectations for the same service vary. Managers are urged to conduct country-specific analyses and tailor marketing strategies and service offerings to each Latin country. The cross-cultural research spans ten largely unexplored Latin countries, where the absence of consensus among authors in cultural dimension clustering underscores an incongruity in labeling Latin customers as equals with identical service expectations.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
WSEAS Transactions on Business and Economics
WSEAS Transactions on Business and Economics Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
1.50
自引率
0.00%
发文量
180
期刊介绍: WSEAS Transactions on Business and Economics publishes original research papers relating to the global economy. We aim to bring important work using any economic approach to a wide international audience and therefore only publish papers of exceptional scientific value that advance our understanding of finances. The research presented must transcend the limits of case studies, while both experimental and theoretical studies are accepted. While its main emphasis is economic, it is a multi-disciplinary journal and therefore its content mirrors the diverse interests and approaches of scholars involved with the international dimensions of business, economics, finance, history, law, marketing, management, political science, and related areas. It also welcomes scholarly contributions from officials with government agencies, international agencies, and non-governmental organizations.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信