Governing at a distance to change corporate social responsibility discourse: Navigating through institutions and actors

In this paper, we demonstrate what influences the evolution of Corporate Social Responsibility (CSR) debates. Using the idea of ‘governing at a distance’ (Rose & Miller, 1992) from the Foucauldian governmentality perspective, we identify the mechanisms behind CSR's context‐based evolution. Examining 72 academic texts on CSR from the 1940s to the 2000s, we find that spatial political contexts and power interests shape CSR. We argue that CSR discourse is linked to governing systems and was part of a post‐WWII restructuring to support capitalism against communism in the global order. Our study reveals that academic journals and scholars introduced American CSR concepts to Turkish academia through strong ties to institutions like Harvard Business School and the Ford Foundation, influencing the emergence and change of CSR over time. Changes in CSR discourse are contextually embedded and politically laden with its emergence having a strong governmentality dimension for which academics (through their texts, academic acumen, and affiliated institutions) play a key role as intermediaries governing at a distance. While the critical perspective emphasizes the issues of coercion and contestations, our paper suggests the importance of cooperation and concerted efforts in shaping the global construction of CSR. We have demonstrated the nuanced interplay between the local and global governance of business and academic associations, challenging the perceived rigidity of their boundaries.