{"title":"幽灵:数字时代开展定性研究面临的挑战","authors":"Blair Sackett","doi":"10.1177/08912416241237543","DOIUrl":null,"url":null,"abstract":"Electronic forms of communication—including email, texting, and social media platforms—have increased the speed and ease of communication. Yet, a rise in non-response and ghosting (when someone ceases communication without an explanation) has been documented across contexts, from romantic dating to quantitative research studies. Surprisingly, the rise of electronic communication has received little attention in the methodological literature for qualitative researchers. Based on an analysis of virtual and face-to-face recruitment in two qualitative studies I conducted, I find that ghosting is a routine feature of digital recruitment. There are situational contexts in which ghosting is more common, including lags in the timing of communication and requests that are too overwhelming. “Old-school” methods, such as seeking sponsorship, strategizing outreach, and building rapport, can be adapted to help researchers capitalize on the benefits of electronic communication technologies in recruitment.","PeriodicalId":47675,"journal":{"name":"Journal of Contemporary Ethnography","volume":null,"pages":null},"PeriodicalIF":1.6000,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Ghosted: Challenges to Conducting Qualitative Research in the Digital Era\",\"authors\":\"Blair Sackett\",\"doi\":\"10.1177/08912416241237543\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Electronic forms of communication—including email, texting, and social media platforms—have increased the speed and ease of communication. Yet, a rise in non-response and ghosting (when someone ceases communication without an explanation) has been documented across contexts, from romantic dating to quantitative research studies. Surprisingly, the rise of electronic communication has received little attention in the methodological literature for qualitative researchers. Based on an analysis of virtual and face-to-face recruitment in two qualitative studies I conducted, I find that ghosting is a routine feature of digital recruitment. There are situational contexts in which ghosting is more common, including lags in the timing of communication and requests that are too overwhelming. “Old-school” methods, such as seeking sponsorship, strategizing outreach, and building rapport, can be adapted to help researchers capitalize on the benefits of electronic communication technologies in recruitment.\",\"PeriodicalId\":47675,\"journal\":{\"name\":\"Journal of Contemporary Ethnography\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.6000,\"publicationDate\":\"2024-03-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Contemporary Ethnography\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1177/08912416241237543\",\"RegionNum\":3,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"SOCIOLOGY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Contemporary Ethnography","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/08912416241237543","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"SOCIOLOGY","Score":null,"Total":0}
Ghosted: Challenges to Conducting Qualitative Research in the Digital Era
Electronic forms of communication—including email, texting, and social media platforms—have increased the speed and ease of communication. Yet, a rise in non-response and ghosting (when someone ceases communication without an explanation) has been documented across contexts, from romantic dating to quantitative research studies. Surprisingly, the rise of electronic communication has received little attention in the methodological literature for qualitative researchers. Based on an analysis of virtual and face-to-face recruitment in two qualitative studies I conducted, I find that ghosting is a routine feature of digital recruitment. There are situational contexts in which ghosting is more common, including lags in the timing of communication and requests that are too overwhelming. “Old-school” methods, such as seeking sponsorship, strategizing outreach, and building rapport, can be adapted to help researchers capitalize on the benefits of electronic communication technologies in recruitment.
期刊介绍:
The Journal of Contemporary Ethnography publishes in-depth investigations of diverse people interacting in their natural environments to produce and communicate meaning. At its best, ethnography captures the strange in the familiar and the familiar in the strange. JCE is committed to pushing the boundaries of ethnographic discovery by building upon its 30+ year tradition of top notch scholarship.