{"title":"日本知名化妆品品牌如何在中国运用消费文化定位策略?调查六个日本品牌在微博上的广告","authors":"Xiaolong Zhang","doi":"10.1080/01296612.2024.2327196","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":508313,"journal":{"name":"Media Asia","volume":"6 4","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How do leading Japanese cosmetic brands use consumer culture positioning strategies in China? Investigating six Japanese brands’ advertisements on Weibo\",\"authors\":\"Xiaolong Zhang\",\"doi\":\"10.1080/01296612.2024.2327196\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":508313,\"journal\":{\"name\":\"Media Asia\",\"volume\":\"6 4\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-03-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Media Asia\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/01296612.2024.2327196\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Media Asia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/01296612.2024.2327196","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
How do leading Japanese cosmetic brands use consumer culture positioning strategies in China? Investigating six Japanese brands’ advertisements on Weibo