在支持人力资源质量方面实施数字创业 Fitur

Azwa Putri Macca Aliandheart, Yoseph Benny Kusuma, Yudha Prosto Skenoma, Marjam Desma Rahadhini
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摘要

COVID-19 大流行导致对数字化的需求日益增长,同时也需要提高人力资源的质量以实施数字化。本研究旨在了解数字创业如何支持布利塔地区埃塔瓦山羊养殖场的人力资源质量。本研究为探索性研究,采用描述性定性方法,将观察结果与文献研究进行比较。研究对象为 7 名信息提供者,他们都是通过有目的的抽样并查看其可信度后抽取的。数据是通过访谈收集的。研究结果表明,布利塔尔地区埃塔瓦山羊养殖场的人力资源具备数字创业知识和照顾与饲养山羊的能力,但对数字化的了解仍处于交流阶段,涉及使用智能手机上的社交媒体。其他结果还显示,现有人力资源需要接受培训,以包装乳制品并在社交媒体上进行营销,因此本研究建议与政府和利益相关者建立合作和伙伴关系,以提高人力资源在使用社交媒体营销和销售布利塔尔地区埃塔瓦山羊农场产品方面的能力。关键词:数字化、人力资源、Covid-19
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Implementation of Digital-preneurship Fitur in Supporting the Quality of Human Resources
The COVID-19 pandemic resulted in the increasing need for digitalization as well as a need to improve the quality of human resources to implement digitalization. This study aimed to find out how digital-preneurship supports the quality of human resources on Etawa goat farms in Blitar Regency. This research was exploratory in nature and used a descriptive qualitative method that compared observations and literature studies. The subjects were 7 informants who were taken by purposive sampling and saw their credibility. Data was collected through interviews. The results of this study indicated that human resources at Etawa goat farms in Blitar Regency have digital-preneurship knowledge and competence in caring for and raising goats, but knowledge about digitalization was still at the communication stage and involved using social media on smartphones. Other results also showed that the existing human resources need training to package dairy products and market them on social media, so this research suggested establishing cooperation and partnerships with the government and stakeholders to improve human resource capabilities in using social media in the marketing and selling Etawa goat farm products in Blitar Regency. Keywords: digitalization, human resources, Covid-19
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