网络购物中的 Z 世代客户忠诚度：信任、网站设计和安全的综合模型

IF 4.1 Q2 BUSINESS

Journal of Internet Commerce Pub Date : 2024-03-23 DOI:10.1080/15332861.2024.2330812

N Arizal, Nofrizal, Wita Dwika Listihana, Hadiyati

引用次数: 0

摘要

该研究旨在探讨网站设计和安全性对信任度和忠诚度的直接影响，而信任度则是其中的中介因素。研究的重点是购买电子商务产品的 Z 世代消费者。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Gen Z Customer Loyalty in Online Shopping: An Integrated Model of Trust, Website Design, and Security

The study aimed to examine the direct impact of website design and security on trust and loyalty, with trust serving as a mediator. The research focused on Generation Z consumers purchasing e-comme...

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来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.