谷歌与 Jio：通过战略联盟发掘增长机遇

IF 0.1 Q4 MANAGEMENT

Asian Journal of Management Cases Pub Date : 2024-03-15 DOI:10.1177/09728201231214890

Prashant Salwan, Shailesh Pandey, Rekha Attri

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引用次数: 0

摘要

联盟是指两个或两个以上实体为实现共同目标而合作，同时又保持各自独立性的商业合作关系。谷歌与 Reliance Jio Infocom Ltd. 之间的合作就是这种联盟的一个例子。在本案例中，我们将深入探讨促使谷歌和 Jio 结成联盟的战略目标，探讨双方采用的发展战略，并评估从这种合作关系中获得的优势。本案例研究的读者将深入了解价值创造的意义，并学习如何通过创新的价值主张来塑造市场。此外，读者还将掌握如何应用 VRIO 框架，从而评估每个战略合作伙伴如何从资源和能力的增加中获益，并理解战略联盟中固有的关键成功因素。

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Google and Jio: Tapping Growth Opportunities Through Strategic Alliance

Alliances are cooperative business relationships in which two or more entities collaborate to achieve a common objective while maintaining their individual independence. An example of such an alliance is the partnership between Google and Reliance Jio Infocom Ltd. This strategic alliance was formed to address the prevailing market challenges and capitalize on the growth opportunities in the Indian smartphone market.Within this case, we delve into the strategic objectives that motivated Google and Jio to embark on this alliance, explore the growth strategies employed by both partners and assess the advantages gained from this partnership. Readers of this case study will gain insights into the significance of value creation and learn how markets can be shaped through innovative value propositions. Additionally, readers will be equipped to apply the VRIO framework, enabling them to evaluate how each strategic partner benefits from the addition of resources and capabilities, as well as to comprehend the critical success factors inherent in strategic alliances.

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来源期刊

Asian Journal of Management Cases MANAGEMENT-

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： Asian Journal of Management Cases is a peer-reviewed journal that aims at providing high-quality teaching material to academics, consultants, and management developers, through cases on management practices in the socioeconomic context of developing Asian countries. The journal covers all administrative disciplines including accounting and finance, business ethics, production and operations management, entrepreneurship, human resource management, management information systems, marketing, organizational behaviour, strategic management, and managerial economics. Each issue of Asian Journal of Management Cases comprises four to five original case studies. Teaching cases should be accompanied with a Teaching Note (TN). Even though the TN will not be published, it is necessary for the review process and can be obtained by contacting the authors directly. Please refer to the online submission guidelines for details on writing a teaching note. AJMC does not publish pure research or applied research based on field studies (not case studies). The journal is published in March and September every year with thematically focused issues occasionally.