TikTok 视频格式对用户互动的影响--来自海洋竞赛的证据

IF 1.9 Q3 MANAGEMENT

Managing Sport and Leisure Pub Date : 2024-03-11 DOI:10.1080/23750472.2024.2327506

Carmen Sarah Einsle, Jerónimo García-Fernández, Gregorio Escalera Izquierdo

引用次数: 0

摘要

由于有关 TikTok 在体育赛事领域的研究很少，本研究旨在分析视频格式的特点及其对用户互动的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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TikTok video formats’ impact on user interaction – evidence from the Ocean Race

As little research is done about TikTok in the field of sport events, the aim of this study is the analysis of video format characteristics and their influence on user interaction.A content analysi...

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来源期刊

Managing Sport and Leisure MANAGEMENT-

CiteScore

6.80

自引率

11.10%

发文量

期刊介绍： Managing Sport and Leisure is a refereed journal that publishes high quality research articles to inform and stimulate discussions relevant to sport and leisure management globally. The journal is committed to publishing research that advances understanding of the practice of sport and leisure management in the public, voluntary and commercial sectors, internationally. It will appeal to anyone with a serious interest in contemporary sport and leisure management issues, including academics, managers, consultants, politicians and students. One of the key objectives of the journal is to provide a high level forum for communication between academics and practitioners of sport and leisure. Therefore Managing Sport and Leisure aims to be contemporary, integrated and, most importantly, relevant to practitioner training. Contributions are welcome and expected from both academics and practitioners throughout the international sport and leisure management community. In addition, the journal welcomes submissions from those investigating new and innovative areas of research and practice in sport and leisure management.