Anita Ciunova-Shuleska, Nikolina Palamidovska-Sterjadovska, Irena Bogoevska-Gavrilova, Martin Mihajlov
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To comment or not? The role of brand-related content type on social media
In recent years, social media platforms have transformed into dynamic spaces for brand-consumer interaction, with commenting emerging as a strategic tool for brands to connect with their audience. ...
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