食品配送平台的承包和竞争

IF 3.7 4区管理学 Q2 BUSINESS

Electronic Commerce Research Pub Date : 2024-03-15 DOI:10.1007/s10660-024-09817-6

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引用次数: 0

摘要

摘要送餐平台通过向使用其服务的餐馆收取佣金来增加收入。本研究旨在了解餐厅在与送餐平台签订合同时，面对其他餐厅竞争时的行为。我们将餐厅在没有竞争时的行为与有竞争时的行为进行比较。具体来说，我们分析了竞争对佣金率和营销水平的影响。餐厅的线上和线下需求都被认为是随机的。我们发现，当餐厅竞争时，平台会受益。我们的研究建议平台根据餐厅未服务的线上需求和佣金决定餐厅所需的营销指数，餐厅则根据未服务的线下需求和满足其能力所需的营销指数确定佣金率。

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Contracting and competing on a food delivery platform

Abstract

Food delivery platforms increase their revenue by charging the restaurants a commission fee for using their service. This study aims to understand the restaurant’s behaviour when they face competition from other restaurants while in a contract with the food delivery platform. We compare the behaviour of the restaurant when they face no competition to their behaviour when there is competition. Specifically, we analyse the impact of competition on the commission rate and the marketing level. Both the online and offline demand for the restaurant is considered to be stochastic. We find that the platform benefits when the restaurants compete. Our study suggests the platform to decide the required marketing index for the restaurant based on their unserved online demand and commission fee, and the restaurants to fix the commission rate based on their unserved offline demand and the marketing index required to meet their capacity.

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来源期刊

Electronic Commerce Research Multiple-

CiteScore

7.50

自引率

12.80%

发文量

期刊介绍： The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res