评估电子商务中的客户导向：以组织为重点的技术评估*

IF 2.9 4区管理学 Q2 MANAGEMENT

Technology Analysis & Strategic Management Pub Date : 2024-03-13 DOI:10.1080/09537325.2024.2322032

Soheil Zarrin, Tugrul Daim, Tom Gillpatrick, Gulin Bolatan, Mahak Sharma

引用次数: 0

摘要

本研究的重点是设计一种新的成熟度模型，用于评估和规划组织以客户为中心的程度。分层决策模型（HDM）被用作量化客户中心的主要方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Evaluating customer orientation in e-commerce: an organization focused technology assessment*

This research focuses on designing a new maturity model to evaluate and plan an organization's customer-centricity. The Hierarchical Decision Model (HDM) is used as the primary methodology to quant...

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来源期刊

Technology Analysis & Strategic Management MANAGEMENT-

CiteScore

8.00

自引率

8.80%

发文量

155

期刊介绍： Technology Analysis & Strategic Management is an international research journal, linking the analysis of science, technology and innovation with the strategic needs of policy makers and management. The Journal presents research on the analysis of innovation and technology, and on the associated processes, potentials and implications, as well as the development of appropriate methodologies for the effective conduct of such studies. The scope of the Journal extends from innovation and technological issues at the corporate and organizational level, through state, national and international capabilities, as far as issues of technology-related global politics. Technology Analysis & Strategic Management also promotes strategic thinking about how science and technology can be exploited industrially.