Cynthia Sari Dewi, M. Fianty, Fahmy Rinanda Saputri
{"title":"为勒谷村烹饪中小微企业提供利用社交媒体进行业务创新的培训","authors":"Cynthia Sari Dewi, M. Fianty, Fahmy Rinanda Saputri","doi":"10.25077/jwa.31.1.7-15.2024","DOIUrl":null,"url":null,"abstract":"In the digital age, the role of social media in business innovation cannot be underestimated. Micro, Small, and Medium Enterprises (MSMEs) are crucial in driving economies, and their success significantly impacts local communities. However, the MSMEs Culinary in Legok faces tough competition from similar businesses that need help introducing their products or services. Therefore, with the training on social media for business innovation, MSMEs culinary in Legok Village can promote their products or services and reach a broader audience by producing social media content with relevant themes and concepts. This activity was conducted at Multimedia Nusantara University, Scientia Boulevard Gading Street, Curug Sangereng, Serpong, Tangerang Regency, Banten.","PeriodicalId":377004,"journal":{"name":"Warta Pengabdian Andalas","volume":"83 6","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs\",\"authors\":\"Cynthia Sari Dewi, M. Fianty, Fahmy Rinanda Saputri\",\"doi\":\"10.25077/jwa.31.1.7-15.2024\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In the digital age, the role of social media in business innovation cannot be underestimated. Micro, Small, and Medium Enterprises (MSMEs) are crucial in driving economies, and their success significantly impacts local communities. However, the MSMEs Culinary in Legok faces tough competition from similar businesses that need help introducing their products or services. Therefore, with the training on social media for business innovation, MSMEs culinary in Legok Village can promote their products or services and reach a broader audience by producing social media content with relevant themes and concepts. This activity was conducted at Multimedia Nusantara University, Scientia Boulevard Gading Street, Curug Sangereng, Serpong, Tangerang Regency, Banten.\",\"PeriodicalId\":377004,\"journal\":{\"name\":\"Warta Pengabdian Andalas\",\"volume\":\"83 6\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-03-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Warta Pengabdian Andalas\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.25077/jwa.31.1.7-15.2024\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Warta Pengabdian Andalas","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.25077/jwa.31.1.7-15.2024","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs
In the digital age, the role of social media in business innovation cannot be underestimated. Micro, Small, and Medium Enterprises (MSMEs) are crucial in driving economies, and their success significantly impacts local communities. However, the MSMEs Culinary in Legok faces tough competition from similar businesses that need help introducing their products or services. Therefore, with the training on social media for business innovation, MSMEs culinary in Legok Village can promote their products or services and reach a broader audience by producing social media content with relevant themes and concepts. This activity was conducted at Multimedia Nusantara University, Scientia Boulevard Gading Street, Curug Sangereng, Serpong, Tangerang Regency, Banten.