社交媒体企业信息披露的公信力提升策略

IF 2 4区 管理学 Q2 BUSINESS, FINANCE
Wei Sun
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引用次数: 0

摘要

本研究探讨了管理者利用 Twitter 作为平台披露员工培训计划信息时的两种可信度提升策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Credibility-enhancing tactics for social media corporate disclosures
This study examines two credibility-enhancing tactics when managers use Twitter as a platform to disclose a message about an employee training programme, which is an important dimension of corporat...
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来源期刊
CiteScore
3.40
自引率
11.80%
发文量
38
期刊介绍: Accounting and Business Research publishes papers containing a substantial and original contribution to knowledge. Papers may cover any area of accounting, broadly defined and including corporate governance, auditing and taxation. However the focus must be accounting, rather than (corporate) finance or general management. Authors may take a theoretical or an empirical approach, using either quantitative or qualitative methods. They may aim to contribute to developing and understanding the role of accounting in business. Papers should be rigorous but also written in a way that makes them intelligible to a wide range of academics and, where appropriate, practitioners.
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