Deconfounded Cross-modal Matching for Content-based Micro-video Background Music Recommendation

Object-oriented micro-video background music recommendation is a complicated task where the matching degree between videos and background music is a major issue. However, music selections in user-generated content (UGC) are prone to selection bias caused by historical preferences of uploaders. Since historical preferences are not fully reliable and may reflect obsolete behaviors, over-reliance on them should be avoided as knowledge and interests dynamically evolve. In this paper, we propose a Deconfounded Cross-Modal (DecCM) matching model to mitigate such bias. Specifically, uploaders’ personal preferences of music genres are identified as confounders that spuriously correlate music embeddings and background music selections, causing the learned system to over-recommend music from majority groups. To resolve such confounders, backdoor adjustment is utilized to deconfound the spurious correlation between music embeddings and prediction scores. We further utilize Monte Carlo (MC) estimator with batch-level average as the approximations to avoid integrating the entire confounder space calculated by the adjustment. Furthermore, we design a teacher-student network to utilize the matching of music videos, which is professionally-generated content (PGC) with specialized matching, to better recommend content-matching background music. The PGC data is modeled by a teacher network to guide the matching of uploader-selected UGC data of student network by Kullback-Leibler-based knowledge transfer. Extensive experiments on the TT-150k-genre dataset demonstrate the effectiveness of the proposed method. The code is publicly available on: https://github.com/jing-1/DecCM.