"天生的露阴癖"：研究对 Maidenform 梦想活动（1949-1969 年）的幽默回应
IF 1.6
2区 文学
Q2 COMMUNICATION
引用次数: 0
摘要
在二战后的美国，Maidenform公司的 "我梦见我穿着Maidenform胸罩去购物 "广告（1949-1969年）被视为心理分析销售的最佳范例：这些广告似乎挖掘了人们的心理需求。本文章由计算机程序翻译，如有差异，请以英文原文为准。
“Born exhibitionists”: examining humorous responses to the Maidenform dreams campaign (1949-1969)
In post-WWII United States, Maidenform’s “I dreamed I went shopping in my Maidenform bra” campaign (1949–1969) was seen as a prime example of the psychoanalytical sell: the ads seemed to tap into t...
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来源期刊
Feminist Media Studies
Multiple-
CiteScore
3.50
自引率
17.60%
发文量
159
期刊介绍：
Feminist Media Studies provides a transdisciplinary, transnational forum for researchers pursuing feminist approaches to the field of media and communication studies, with attention to the historical, philosophical, cultural, social, political, and economic dimensions and analysis of sites including print and electronic media, film and the arts, and new media technologies. Feminist Media Studies especially encourages submissions based on original, empirical inquiry of the social experiences of audiences, citizens, workers, etc. and how these are structured by political, economic and cultural circumstances. The journal invites contributions from feminist researchers working across a range of disciplines and conceptual perspectives. Feminist Media Studies offers a unique intellectual space bringing together scholars, professionals and activists from around the world to engage with feminist issues and debates in media and communication. Its editorial board and contributors reflect a commitment to the facilitation of international dialogue among researchers, through attention to local, national and global contexts for critical and empirical feminist media inquiry.
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