数字时代的公共品牌建设：对美国城市的实证调查

IF 1.8 Q3 PUBLIC ADMINISTRATION

INTERNATIONAL JOURNAL OF PUBLIC ADMINISTRATION Pub Date : 2024-03-03 DOI:10.1080/01900692.2024.2311385

Aroon P. Manoharan, Lisa Hohensinn, Hsin-Ching Wu

引用次数: 0

摘要

全球城市都将公共品牌建设视为一项重要的治理战略。本研究调查了美国城市利用网站进行公共品牌建设的情况，并探讨了城市网站的影响...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Public Branding in the Digital Age: An Empirical Investigation of U.S. Cities

Cities globally consider public branding to be an important governance strategy. This study investigates the use of websites for public branding by U.S. cities, and examines the influence of a city...

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

INTERNATIONAL JOURNAL OF PUBLIC ADMINISTRATION PUBLIC ADMINISTRATION-

CiteScore

4.70

自引率

5.60%

发文量

期刊介绍： IJPA is an international, research-driven, and peer-reviewed publication aimed at exploring the latest developments in public administration, public policy, and management – translating theory for practice and practice into theory. IJPA is a truly global journal in scope, covering developed, emerging and transitional states, nonprofit and nongovernmental organizations, and all areas of public activity. We welcome theoretical, analytical, quantitative, qualitative, empirical, and practitioner-based, as well as individual country-based, region-based, and especially comparative works. Our target audience is not just scholars, but also policy-makers and practitioners, including aspiring public sector leaders engaged in education and research in the growing global public service, policy, and administration, and governance community.