众包中的竞赛设计与解题者的参与行为:新构视角

IF 11.1 1区 管理学 Q1 ENGINEERING, INDUSTRIAL
Anja Tekic , Diana Vilma Alfonzo Pacheco
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引用次数: 0

摘要

企业面临的挑战是如何吸引解题者并激励他们在众包竞赛中投入时间和精力开发解决方案。以往的研究强调了众包竞赛设计对于促进求解者参与的重要性。然而,尽管竞赛设计是由各种设计元素(如求解者身份披露、求解者地位、竞赛持续时间和奖金)组合而成的,但以往的研究主要关注这些元素的独立影响,而忽略了它们之间的相互依存关系。我们的研究以社会交换理论为基础,采用新构型视角探讨众包竞赛的有效设计,有助于我们理解竞赛设计要素如何相互作用,共同激发求解者的参与热情。通过对 277 项竞赛的模糊集定性比较分析,我们发现,竞赛持续时间长和奖金高在吸引解题者参加众包竞赛方面发挥了重要作用,而这些要素还需要寻求者的身份公开和高地位来强化,以激励解题者真正投入到问题解决中。因此,我们的研究提供了独特的见解,揭示了仅在最初吸引求解者的竞赛设计与真正激励求解者为寻求者公司创造价值的设计之间的差异。我们的研究填补了以往研究没有考虑竞赛设计的配置性这一空白,同时也为那些努力吸引求解者加入众包项目并为之做出贡献的管理者提供了独特的指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Contest design and solvers' engagement behaviour in crowdsourcing: The neo-configurational perspective

Companies face the challenges of attracting solvers and motivating them to dedicate their time and effort to develop solutions in crowdsourcing contests. Previous research emphasizes the importance of crowdsourcing contest design for fostering solvers' engagement. However, even though contests are designed as a combination of various design elements, such as seeker's identity disclosure, seeker's status, contest duration and monetary prize, prior studies primarily focused on independent effects of these elements, ignoring their interdependency. Building our study on the social exchange theory, we adopt the neo-configurational perspective to explore effective designs of crowdsourcing contests and contribute to our understanding of how contest design elements interact to jointly stimulate solvers' engagement. By the means of the fuzzy-set Qualitative Comparative Analysis of 277 contests, we show that the combination of long contest duration and high monetary prize plays a significant role in attracting solvers to join crowdsourcing contests, while these elements need to be additionally reinforced by the seeker's identity disclosure and its high status to motivate solvers to actually commit to problem solving. In this way, our study provides unique insights about the differences between contest designs that only initially attract solvers and designs that actually motivate them to create value for seeker companies. It fills the gap where previous research failed to embrace the configurational character of contest design, while offering unique guidance to managers who struggle to attract solvers to join and contribute to crowdsourcing initiatives.

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来源期刊
Technovation
Technovation 管理科学-工程:工业
CiteScore
15.10
自引率
11.20%
发文量
208
审稿时长
91 days
期刊介绍: The interdisciplinary journal Technovation covers various aspects of technological innovation, exploring processes, products, and social impacts. It examines innovation in both process and product realms, including social innovations like regulatory frameworks and non-economic benefits. Topics range from emerging trends and capital for development to managing technology-intensive ventures and innovation in organizations of different sizes. It also discusses organizational structures, investment strategies for science and technology enterprises, and the roles of technological innovators. Additionally, it addresses technology transfer between developing countries and innovation across enterprise, political, and economic systems.
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