{"title":"基于态度的细分：文化旅游二分法","authors":"Nandakumar Mekoth, Sankaranarayanan Koloth, Albino Roshan Thomson","doi":"10.1080/13032917.2024.2322621","DOIUrl":null,"url":null,"abstract":"A segmented approach is more effective in cultural tourism destination marketing. This article segments cultural tourists based on attitude and analyses their differences. The study sample consists...","PeriodicalId":501283,"journal":{"name":"Anatolia","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Segmentation based on attitude: a cultural tourist dichotomy\",\"authors\":\"Nandakumar Mekoth, Sankaranarayanan Koloth, Albino Roshan Thomson\",\"doi\":\"10.1080/13032917.2024.2322621\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"A segmented approach is more effective in cultural tourism destination marketing. This article segments cultural tourists based on attitude and analyses their differences. The study sample consists...\",\"PeriodicalId\":501283,\"journal\":{\"name\":\"Anatolia\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-02-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Anatolia\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/13032917.2024.2322621\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Anatolia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13032917.2024.2322621","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Segmentation based on attitude: a cultural tourist dichotomy
A segmented approach is more effective in cultural tourism destination marketing. This article segments cultural tourists based on attitude and analyses their differences. The study sample consists...
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