原产国关系（CoOR）：从关系角度理解陷入危机的跨国公司与其原籍国之间的关系

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2024-02-25 DOI:10.1080/1553118x.2024.2313644

Lisa Tam, Myoung-Gi Chon, Jeong-Nam Kim

引用次数: 0

摘要

现有研究从营销角度研究了原产国（CoO），探讨了消费者对一个国家形象的评价对该国产品态度的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Country-of-Origin Relationship (CoOR): A Relational Approach to Understanding the Association Between a Multinational Company in Crisis and Its Country of Origin

Extant research has examined country-of-origin (CoO) from a marketing perspective, examining the effects of consumers’ evaluations of a country’s image on attitudes toward products from the country...

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.