追踪对自然旅游广告的情感反应并标记个别序列

IF 3.4 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Recreation Research Pub Date : 2024-02-27 DOI:10.1080/02508281.2024.2312348

Christian Weismayer, Ilona Pezenka

引用次数: 0

摘要

大多数旅游宣传活动在很大程度上都依赖于情感诉求。因此，关键是要了解哪些视频片段能激发特定情绪，以确定它们是否与宣传目标一致。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Tracing emotional responses to nature-based tourism commercials and tagging individual sequences

Most tourism campaigns rely heavily on emotional appeals. Therefore, it is crucial to understand which video sequences elicit certain emotions to determine whether they are consistent with the targ...

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来源期刊

Tourism Recreation Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

11.30

自引率

7.10%

发文量

期刊介绍： Tourism Recreation Research is a multidisciplinary international journal now published quarterly; it focuses on research problems in various tourism and recreational environments — ecological, economic, and socio-cultural — and attempts to seek solutions for sustainable development. Contributions are also encouraged on fundamental research concepts and theories. The journal carries regular features such as Research Note, Post-Published Reviews and Book Reviews. The ‘Research Note’ provides opportunity for scholars who have attained sufficient maturity to establish reliable findings in their field of research. The ‘Post-Published Review’ section has been introduced to capture deep insights into the papers that have already been published in Tourism Recreation Research to fill in gaps in the received information. Strong emphasis is laid on original research and readable prose.