“Part of the Team”: In-House Sports Reporters Navigating the Journalistic Periphery

In recent years, the sports communication landscape has seen changes in terms of who occupies the role of sports reporter. In-house reporters, or sports communicators employed by specific clubs, teams, or leagues, now contribute content to the sports media landscape. This study explores the complicated relationship between in-house reporters’ self-perceived professional identities and in-houses reporters’ perceptions of their audiences through the lens of Bourdieusian field theory. As such, it sees in-house reporters as peripheral actors negotiating the boundaries of the sports journalism field. Through semi-structured interviews with 28 in-house sports reporters from the United States and Austria, our findings suggest that in-house reporters conceive of themselves both in relation to professional journalism and as members of the sports establishment. Furthermore, they note an ambiguous relationship to their audience, which is both reliant upon the reporters’ work, and, at times, highly critical of it.