企业的广告支出如何取决于产品质量的内在不对称性？

Finance & Economics Pub Date : 2024-02-19 DOI:10.61173/f20mtj85

Hao Ling, Aibo Fang

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引用次数: 0

摘要

本文主要想探讨和解释寡头垄断中两家公司在营销、推广产品和广告方面所花费的资金和时间比例。使一方受益，使另一方受损。本作品希望通过公式和计算，推导出在寡头垄断竞争中，一家公司会在宣传和广告上花费多少钱，以实现利益最大化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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How does a firm‘s advertising expenditure depend on the inherent asymmetry in product quality?

The paper mainly wants to explore and explain the proportion of money and time spent by the two companies in the oligopoly on marketing, promoting their products, and advertising. To make one side benefit and worsen the other side. This work hopes to use formulas and calculations to deduce how much a company will spend on publicity and advertising to maximize its interests in oligopolistic competition.

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Finance & Economics

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