通过人工智能提升消费者的网上购物体验

Feb-Mar 2024 Pub Date : 2024-02-01 DOI:10.55529/ijitc.42.1.5
Deepshikha Aggarwal, Deepti Sharma, Archana B. Saxena
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引用次数: 0

摘要

人工智能(AI)彻底改变了消费者的网上购物体验。借助人工智能技术,企业可以根据消费者的浏览和购买历史提供个性化推荐。这就创造了一种更加量身定制、更加便捷的购物体验,为消费者节省了时间和精力。此外,人工智能还能协助检测和预防欺诈,确保交易安全并与客户建立信任。此外,人工智能聊天机器人正越来越多地用于提供即时、准确的客户支持,及时回答询问并解决问题。随着技术的不断进步,人工智能将在提升网购体验方面发挥更加重要的作用。人工智能可以分析海量数据并识别模式,使企业能够优化库存管理和供应链流程。通过预测需求和优化产品供应,人工智能有助于减少缺货和过量库存,从而提高客户满意度。人工智能驱动的虚拟试穿技术也越来越受欢迎,消费者可以在购买前虚拟试穿服装、配饰甚至化妆品。这有助于他们做出更明智的购买决定,并降低退货的可能性。总之,人工智能正在通过改进个性化、安全性、客户支持和产品发现来改变网上购物的格局,使消费者的购物体验更愉快、更高效。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Enhancing the Online Shopping Experience of Consumers through Artificial Intelligence
Artificial intelligence (AI) has revolutionized the online shopping experience for consumers. With AI-powered technologies, businesses can offer personalized recommendations based on consumers' browsing and purchase history. This creates a more tailored and convenient shopping experience, saving consumers time and effort. Additionally, AI can assist in fraud detection and prevention, ensuring secure transactions and building trust with customers. Moreover, AI chatbots are increasingly being used to provide instant and accurate customer support, answering queries and resolving issues promptly. As technology continues to advance, AI will play an even more significant role in enhancing the online shopping experience.AI can analyze vast amounts of data and identify patterns, enabling businesses to optimize their inventory management and supply chain processes. By predicting demand and optimizing product availability, AI helps reduce stock outs and overstocks, leading to increased customer satisfaction. AI-powered virtual try-on technology is also gaining popularity, allowing consumers to virtually try on clothing, accessories, and even makeup before making a purchase. This helps them make more informed buying decisions and reduces the likelihood of returns. Overall, AI is transforming the online shopping landscape by improving personalization, security, customer support, and product discovery, making the experience more enjoyable and efficient for consumers.
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