Students’ Preference in Teaching-Learning Using New Technologies: A Conjoint Analysis

Aims: To determine the Development Communication students' preference in teaching-learning during the new normal. Study Design: Quantitative-descriptive approach. Place and Duration of Study: Davao del Sur State College (DSSC), Matti, Digos City, Davao del Sur, throughout the Academic Year 2020-2021. Methodology: Complete enumeration was utilized to collect data from 133 respondents enrolled in the Bachelor of Science in Development Communication (BSDC) program. A conjoint analysis was used to analyze the 25 combinations of factors and attributes generated through orthogonal design. Results: Most students reside in rural areas, and the majority are female. In terms of students’ technological profile, the students’ years of internet usage belong to 5 years or more of accessing the internet. For students’ device ownership, the students are using their smartphones. While the students' primary device used for internet connection was their mobile phones. In terms of students' primary type of internet access, cellular was the source for internet access. Further, the study revealed that the respondents’ preferred type of instruction was through synchronous discussion (utility=0.294), combination of Google Classroom and Facebook application (utility=0.551) as the preferred teaching strategy/platform, and late in the afternoon (utility=1.170) as the preferred time variable in learning program core subjects. Conclusion: The program may design a teaching-learning strategy that encourages the application of these major study findings. This is an opportunity to efficiently deliver instruction and assess the learning of students. Although the combination of Google Classroom and Facebook Application was pointed out, synchronous discussions were still preferred, particularly for courses that involve laboratories. Additionally, it is to arrange the core subjects in the late afternoon, particularly those subjects with laboratory work, for both teachers and students to cope with the adjustment set-up in holistic aspects. Future researchers are recommended to explore other factors and attributes, especially in learning under the new normal.