雅加达 Idemu Custome 家具产品的质量感知、社交媒体、价格感知和名人代言人对购买意向的影响,品牌形象是中介变量

Ninik Novianti, Tafiprios Tafiprios
{"title":"雅加达 Idemu Custome 家具产品的质量感知、社交媒体、价格感知和名人代言人对购买意向的影响,品牌形象是中介变量","authors":"Ninik Novianti, Tafiprios Tafiprios","doi":"10.36348/sjbms.2024.v09i02.003","DOIUrl":null,"url":null,"abstract":"Abstract: This study was written with the aim of examining the effect of Perceived Quality, Social Media, Perceived Price, and Celebrity Endorsers on Purchase Intentions with Brand Image as a Mediation Variable on Idemu Custome Furniture Products in Jakarta. The population analyzed is all people who have an interest in buying Idemu furniture products, who understand Idemu products and know Idemu products in Jakarta. The calculation sample is calculated based on the number of indicators multiplied by 5, so that 215 respondents are obtained. The Structural Model was chosen as the method of analysis using PLS software. The results of the study show that Perceived Quality, Social Media, Perceived Price and Celebrity Endorsers have a positive effect on Brand Image. Brand Image, Social Media, Perceived Price have a positive effect on Purchase Intention, but Perceived Quality and Celebity Endorser have no influence on Purchase Intention.","PeriodicalId":508674,"journal":{"name":"Saudi Journal of Business and Management Studies","volume":"84 2","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Influence of Quality Perceptions, Social Media, Price Perceptions and Celebrity Endorsers on Purchase Intention with Brand Image as a Mediating Variable in Idemu Custome Furniture Products in Jakarta\",\"authors\":\"Ninik Novianti, Tafiprios Tafiprios\",\"doi\":\"10.36348/sjbms.2024.v09i02.003\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract: This study was written with the aim of examining the effect of Perceived Quality, Social Media, Perceived Price, and Celebrity Endorsers on Purchase Intentions with Brand Image as a Mediation Variable on Idemu Custome Furniture Products in Jakarta. The population analyzed is all people who have an interest in buying Idemu furniture products, who understand Idemu products and know Idemu products in Jakarta. The calculation sample is calculated based on the number of indicators multiplied by 5, so that 215 respondents are obtained. The Structural Model was chosen as the method of analysis using PLS software. The results of the study show that Perceived Quality, Social Media, Perceived Price and Celebrity Endorsers have a positive effect on Brand Image. Brand Image, Social Media, Perceived Price have a positive effect on Purchase Intention, but Perceived Quality and Celebity Endorser have no influence on Purchase Intention.\",\"PeriodicalId\":508674,\"journal\":{\"name\":\"Saudi Journal of Business and Management Studies\",\"volume\":\"84 2\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-02-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Saudi Journal of Business and Management Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36348/sjbms.2024.v09i02.003\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Saudi Journal of Business and Management Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36348/sjbms.2024.v09i02.003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

摘要:本研究旨在探讨雅加达 Idemu Custome 家具产品的感知质量、社交媒体、感知价格和名人代言人对购买意向的影响,并以品牌形象为中介变量。分析对象是雅加达所有有意购买 Idemu 家具产品、了解 Idemu 产品并知道 Idemu 产品的人。计算样本的依据是指标数乘以 5,从而得到 215 个受访者。选择结构模型作为使用 PLS 软件进行分析的方法。研究结果表明,感知质量、社交媒体、感知价格和名人代言人对品牌形象有积极影响。品牌形象、社交媒体、感知价格对购买意向有积极影响,但感知质量和名人代言人对购买意向没有影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Influence of Quality Perceptions, Social Media, Price Perceptions and Celebrity Endorsers on Purchase Intention with Brand Image as a Mediating Variable in Idemu Custome Furniture Products in Jakarta
Abstract: This study was written with the aim of examining the effect of Perceived Quality, Social Media, Perceived Price, and Celebrity Endorsers on Purchase Intentions with Brand Image as a Mediation Variable on Idemu Custome Furniture Products in Jakarta. The population analyzed is all people who have an interest in buying Idemu furniture products, who understand Idemu products and know Idemu products in Jakarta. The calculation sample is calculated based on the number of indicators multiplied by 5, so that 215 respondents are obtained. The Structural Model was chosen as the method of analysis using PLS software. The results of the study show that Perceived Quality, Social Media, Perceived Price and Celebrity Endorsers have a positive effect on Brand Image. Brand Image, Social Media, Perceived Price have a positive effect on Purchase Intention, but Perceived Quality and Celebity Endorser have no influence on Purchase Intention.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信